At the moment, the most popular instance is called Mastodon.social, but there are many others to choose from that focus on different types of subject matter (technology or gaming, for example), or regional interests. Some instances have open membership, while others require you to request an invitation to the server, subject to the approval of an administrator there. To get started with Mastodon, visit Mastodon’s Communities page and pick an instance you’d like to join. Mastodon users can send messages to each other using their Mastodon account names (such as which are similar to email addresses in that they feature the server address as well as the user name. Once logged in, you can view a local timeline (of posts from that instance only) or, if the instance is federated with others, see a federated timeline comprised of toots from people in other instances. While using Mastodon, people sign up for accounts with specific instances. It is based on an open-source social networking protocol called ActivityPub, which is developed by the World Wide Web Consortium (the same organization that maintains standards for the web.) Individuals or companies can have complete control over individual Mastodon servers, so there are still centralized points of administration, but it’s not as concentrated as in the case of Twitter, Tumblr, or Facebook. Anyone can run their own Mastodon instance (if they have the proper dedicated server), which can then link to others in a federation or remain private.
Mastodon is a social media network comprised of nodes (called “servers” or “instances”), each running special software. RELATED: What Are Personalized Ads, and How Do They Work? How Does Mastodon Work? But for now, the spirit of freedom, open-source, and privacy are alive and well on the platform.
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But it’s important to note that, while Mastodon instances do not utilize advertising at this time, the servers are individually run and the software code can be customized, so the status of ads on some instances could potentially change in the future as Mastodon grows in popularity and large servers become costly to administrate.
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Privacy advocates might also appreciate that the platform’s lack of advertising means Mastodon is generally free of the ad-network surveillance seen on other social networking platforms.
Mastodon also incorporates features that Twitter doesn’t, such as automated post deletion (for older posts of a certain age), requiring approval for follows without restricting your account, and opting out of search engine indexing. It includes features similar to Twitter, including replies, boosts (like “retweets”), favorites (similar to “loves” on Twitter) a timeline view, and support for moderation features such as blocking and voluntary content warnings that hide sensitive content. You can use Mastodon through a web client on any device with a web browser, or through a mobile client on a smartphone or tablet.
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